Agenda

 

Please click HERE for the detailed Agenda.

08:00 – 08:30

Welcome

08:30 – 08:45

Opening speech

Assoc.Prof. Nguyen Minh Ha, Rector, HCMC-OU

08:45 – 09:30

Keynote speech: “Building a Sustainable Business”

 

Mdm Cao Thi Ngoc Dung, Chairwoman, HAWEE & PNJ

09:30 – 10:00

"Don’t underestimate your clients! How to succeed on tomorrow’s domestic market”

Mr. Florian J. Beranek, UNIDO Lead Expert Societal, RBC

10:00 – 10:30

Photo session – Tea break

10:30 – 11:00

Keynote speech: “Marketing in platform ecosystems: Secrets inside”

Assoc. Prof. Liem Viet Ngo, UNSW Sydney

11:00 – 12:00

Parallel session: Session A

   

13:00 – 14:00

Panel: Leadership Development in the Connected Age

Moderator: Luong Ngoc Tien

Panelist: Bob Connolly, Huynh T. Xuan Lien, Trinh Thuy Anh

14:00 – 15:00

Panel: Sustainable Development - Understanding, Adopting and Monitoring

Moderator: Nguyen Cong Minh Bao

Panelist: Nguyen Thi Bich Ha, Bui Van Trinh, Lynn Luc, Hoang Anh Dzung

15:00 – 15:30

Tea break

15:30 – 17:00

Parallel session: Session B

   

08:00 – 08:30

Welcome

08:30 – 09:15

Keynote speech: “New wave of brand management: Strategy, Tactics, and Tools”

Prof. Carsten Baugmath, Berlin School of Economics and Law (Germany)

09:15 – 10:15

Panel: Customer Engagement in Brand Building

Moderator: Lam Binh Bao

Panelist: Carsten Baugmath, Le Ho My Duyen, Nguyen Thanh Danh, Tran Thanh Tung

10:15 – 10:45

Group photo – Tea break

10:45 – 12:00

Parallel session: Session C

   

13:00 – 14:00

Move to Sihub (Center for Innovation and Entrepreneurship)

14:00 – 14:45

Keynote speech: “Challenges of innovation and entrepreneurship”

Huynh Kim Tuoc, Director of Sihub

14:45 – 15:30

Keynote speech: “How to win Alibaba – experience from a start-up company”

Mdm Vo Thi Phuong Lan, CEO of ASL Corp.

15:30 – 16:00

Group photo – Tea break

16:00 – 17:00

Panel: Start-up: Transformation and Innovation in the Success of a Business

Moderator: Le Nhat Truong Chinh

Panelist: Ha Xuan Trung, Huynh Kim Tuoc, Pham Lan Khanh, Ho Chi

17:00 – 18:00

Five-minute presentation competition

19:00 – 21:00

GALA dinner