Conference Topics


ICB 2019 welcomes papers across Marketing, Customer Behavior, Integrated Marketing Communications, Entrepreneurship, Management, International Business, Human Resources, Tourism Management, Information System, Finance focusing on (but not limited to) the following sub-themes:

  • Marketing Strategy for Enterprises, Entrepreneurship and Sustainable Development
  • Customer Behavior and Marketing Research
  • Integrated Marketing Communications for Entrepreneurship and Sustainable Development
  • Public Relations, Advertising, Brand Management and Entrepreneurship
  • Pedagogy for Innovation and Entrepreneurship
  • Innovation and Entrepreneurship Challenges in Emerging Markets/Economies
  • Developing Innovation and Entrepreneurship Ecosystems
  • Sustainable Development for Business and Economics
  • Innovation, Entrepreneurship and Sustainable Development
  • Information and Communication Technology and Innovation
  • Cross-Cultural Understanding for Marketing and Entrepreneurship
  • Marketing and Innovation, Sustainability
  • Heritage Tourism and Sustainable Development
  • Finance and Sustainable Development